I think its really important to get all and every idea onto paper. This way i clear my mind, come back and analyse these ideas. Today i wanted to go into me as a brand and what i should be looking into.
A brand isn't just a logo its much more. Identity is not just about a logo, however people recognise a brand by the logo because its easier to remember, this will allow people to trust the brand and keep coming back. I want to get a one direction with my brand and not go off the brief, this means i will set my self rules for the colour scheme, style, qualities etc.
