What a smile Amazon is a friendly design. So happy to see you visiting the site and always giving you a helping hand when your in need. lower case, makes it casual and the bold font makes it stands out. The main thing i love, is the yellow smile. The yellow reminds me of the yellow round smile. When you look closely you can see the smile carries on from the A and curves the Z making the icon interactive.
SIMPLE:
-icon
-name
-font
-colour
Things i need to think about when creating a brand.
Looking at logos, i wonder why isnt this design famous? Its simple and to the point. Is it because its not a famous company or good enough design? Me personally, i think Brand Mango has done a great job.Pandas are my Favorited animals of all time. People see things differently so its nice to see how Brand Mango in-visions pandas.The yellow is the big eye catcher! although the mail nose draws me in. I like the font, but maybe
something else could be done?