Sunday, 3 February 2013

Logo Research.


I wanted to research famous logo designs to understand what makes it in the big world. On goggle some of the designs didn't have a glow/shine on it. I think the glow/shine makes it look more luxurious. A simple change can determine what the brand represents and changes the target audience. LG uses dark Gray, bold lettering, the Gray is changed to suit the product e.g. white on a black tv. I mainly like this logo for the icon. a wink face is playful, bold and cleverly has used the LG in the icon L for the nose, dot for the eye and G for the outline of the face and wink. I personal like the icon with no text, however looking at my tv, i see the LG first from a far.

What a smile Amazon is a friendly design. So happy to see you visiting the site and always giving you a helping hand when your in need. lower case, makes it casual and the bold font makes it stands out. The main thing i love, is the yellow smile. The yellow reminds me of the yellow round smile. When you look closely you can see the smile carries on from the A and curves the Z making the icon interactive.
SIMPLE:
-icon
-name
-font
-colour
Things i need to think about when creating a brand.
Looking at logos, i wonder why isnt this design famous? Its simple and to the point. Is it because its not a famous company or good enough design? Me personally, i think Brand Mango has done a great job.Pandas are my Favorited animals of all time. People see things differently so its nice to see how Brand Mango in-visions pandas.The yellow is the big eye catcher! although the mail nose draws me in. I like the font, but maybe 
something else could be done?